L'Oreal Serie Expert Metal DX Professional Pre-Shampoo Treatment - 250ml

Prevent hair breakage & colour shift .

Wash after wash, the metals in water penetrate your hair fiber and lead to hair breakage. Porous hair tends to be at a higher risk of hair breakage.

The L’Oréal Professionnel Metal DX pre-shampoo is concentrated with 2% Glicofiller, an active that coats the fiber & refills 1 million hair micro-breaks, in 1 use¹ and prevents excess absorption of water with metal. Reducing up to 96% hair breakage² and providing up to 72h nourishment, smoothness & softness³.

With proven efficacy on all hair types and textures, the pre-shampoo treatment delivers instant & efficient fiber detangling on all hair types. Designed with anti-porosity⁴ technology, the Metal DX pre-shampoo treatment protects your hair at its most vulnerable state in water, preventing hair breakage and other damage.

¹Instrumental visual assessment on sensitized hair
²High repetition, instrumental brushing test vs. classical shampoo on bleached hair
³Instrumental test on Metal DX Pre-shampoo
⁴Instrumental test after 10 uses of Metal DX pre-shampoo treatment + shampoo + mask + oil

Hair Type:

All hair types & textures. Color-treated, damaged, bleached, & natural hair.

How To Use:

Step 1: Separate wet hair into 2 sections. Apply 2 to 4 pumps of the pre-shampoo per section, depending on the lengths.

Step 2: Work the product through lengths and ends for 1 to 2 minutes until a light lather appears.

Step 3: Detangle. Do not rinse. In a layering technique, apply Metal DX shampoo directly over the top, then rinse and follow the Metal DX routine.

Results & Benefits:

• The pre-shampoo treatment refills 1 million hair micro-breaks in 1 use.¹
• The pre-shampoo delivers fiber that is less porous & with 96% less hair breakage².
• Delivering intensely hydrated hair, the pre-shampoo treatment offers 72 hours of nourishment, smoothness and softness.³ As a smoothing treatment, the pre-shampoo leaves you with instantly plumped hair that is full-bodied & feels healthier.
• The Metal DX pre-shampoo treatment delivers instant & efficient detangling on all hair types.
• With a lightweight, concentrated gel texture, the pre-shampoo utilizes a professional formula that instantly & deeply penetrates the hair fiber, no pausing time needed.
• The vegan, sulfate-free solution for hair breakage is formulated with an addictive fragrance of a memorable citrus top associated with distinctive musky woods.
• The pre-shampoo treatment prepares your hair for cleansing & eases shampoo usage, preventing hair breakage.
• The Metal DX pre-shampoo delivers healthier hair day after day, with visibly improved hair quality after continued use.
  

  After 3 weeks:
  82% agree hair looks & feels healthier.⁴
  84% agree hair looks & feels softer & smoother.⁴
  78% agree hair looks & feels stronger, and more resistant.⁴

Scientific discovery

Wash after wash, metal particles, present in water such as copper, can penetrate your hair fibers. This creates a risk of breakage and color shift.

But did you know that porous hair has an even higher risk of breakage as it absorbs more water with metal?

Through daily aggressions, micro-breaks multiply on the hair surface & cavities occur in the cortex. Discover Metal DX pre-shampoo treatment, which includes Anti-porosity¹ technology to treat hair when it is most vulnerable to water: before the shampoo. Concentrated with 2% Glicofiller, an active that has a dual effect on both surface & cortex, to prevent excess absorption of water with metal and control hair breakage.

¹Instrumental test after 10 uses of Metal DX pre-shampoo treatment + shampoo + mask oil.

Innovative Technology

The Metal DX pre-shampoo treatment is formulated with an Anti-porosity¹ technology to treat the hair when it is most vulnerable to water - before the shampoo. Alongside, the pre-shampoo is also concentrated with 2% Glicofiller that works both on the surface & cortex, to prevent excess absorption of water with metal.

On the surface: The pre-shampoo coats the fiber & refills 1 million hair micro-breaks, in 1 use.²

Inside the fiber: The pre-shampoo treatment penetrates the hair & fills down to the cortex.

This new pre-shampoo treatment is part of the Metal DX range, a full anti-metal protocol to stop hair breakage & color shift.

¹Instrumental test after 10 uses of Metal DX pre-shampoo treatment + shampoo + mask oil.
²Instrumental visual assessment on sensitized hair